India's booming direct-to-consumer (D2C) market, projected to hit $100 billion by 2025, faces a core challenge: discoverability. While over 600 digital-first brands are vying for consumer attention, most product searches begin on marketplaces like Amazon or Flipkart rather than Google or individual brand websites, leaving standalone D2C brands at a visibility disadvantage.

Shoppers frequently toggle between apps, social media, and search engines, leading to high friction and cart abandonment. With high customer acquisition costs and limited trust in unfamiliar brand sites, D2C players struggle to convert traffic. A centralized aggregator app, akin to a marketplace but designed for D2C brands, can emerge as a potential solution to unify discovery of products/offers, reduce costs and boost engagement...